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Media Theory

on May 05, 2017

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Media Language - Codes and Conventions of Newspapers

The layout of newspapers follows a clear format. These typical elements such as a 'Masthead' and 'Splash' are known as the Codes and Conventions of newspaper layout and you need to name them all using accurate terminology. You will analyse newspapers as media products in your Media Messages exam. Audience Understanding the layout means you can immediately judge the content you expect to be reading in the product. There are two main types of newspapers Broadsheet and Tabloid and as a rule Broadsheet publications cover news stories in more depth, focusing on politics, economy and 'hard' news events, catering for an educated audience. Tabloids often include more 'soft' news such as celebrity stories and sensationalist language to appeal to a different demographic group. Broadsheet audiences are sometimes accredited with the tag 'information seekers' while Tabloid audiences are sometimes tagged 'emotional participants'. F

Explain how the political context in which newspapers are produced, influences their ownership and regulation.

You need to prepare notes today in order to answer this next exam-style question. Read this post carefully and plan your answer, looking carefully at your own blog to find evidence relating to The Daily Mail and The Guardian newspapers. Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. [10] This question is asking you to demonstrate your knowledge and understanding of contexts of media and their influence on media products and processes. You need to outline your knowledge of the political contexts that newspaper editors work in and how that might influence the kind of news products they produce. This question is focused on press freedom and regulation. Watch this CNN news clip from 2012 which covers how media owner Rupert Murdoch was called to give evidence as part of the Leveson Inquiry. Peter J

The impact of technological change on newspapers.

Technological change has seen newspaper readership decline, as audiences move towards reading news and current affairs via the internet. Rising printing and paper costs have pushed traditional news journalism to adapt. A newspaper titles offer a news product using the internet platform. These online newspapers mean less revenue because people do not need to pay to read information. To cope with this many titles have introduced a paywall (a way of charging audiences to read their content). Task: 1. Look at all of the UK news titles and research how the paywall is being used in an attempt to protect revenue and profits for these companies. 2. How do newspapers prompt readers to interact with their online news? Consider how they use social media to encourage reader participation. 3. Consider how you could apply Shirky's End of Audience Theories to online news products. Publish your findings on to your blog.

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