Mrs Downie A Level Media

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Media Theory

on May 05, 2017

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Media Theorists from Mrs Downie

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Media Language - Codes and Conventions of Newspapers

The layout of newspapers follows a clear format. These typical elements such as a 'Masthead' and 'Splash' are known as the Codes and Conventions of newspaper layout and you need to name them all using accurate terminology. You will analyse newspapers as media products in your Media Messages exam. Audience Understanding the layout means you can immediately judge the content you expect to be reading in the product. There are two main types of newspapers Broadsheet and Tabloid and as a rule Broadsheet publications cover news stories in more depth, focusing on politics, economy and 'hard' news events, catering for an educated audience. Tabloids often include more 'soft' news such as celebrity stories and sensationalist language to appeal to a different demographic group. Broadsheet audiences are sometimes accredited with the tag 'information seekers' while Tabloid audiences are sometimes tagged 'emotional participants'. F...

Explain how the political context in which newspapers are produced, influences their ownership and regulation.

You need to prepare notes today in order to answer this next exam-style question. Read this post carefully and plan your answer, looking carefully at your own blog to find evidence relating to The Daily Mail and The Guardian newspapers. Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. [10] This question is asking you to demonstrate your knowledge and understanding of contexts of media and their influence on media products and processes. You need to outline your knowledge of the political contexts that newspaper editors work in and how that might influence the kind of news products they produce. This question is focused on press freedom and regulation. Watch this CNN news clip from 2012 which covers how media owner Rupert Murdoch was called to give evidence as part of the Leveson Inquiry. Pet...

Cultural and political contexts BBC Radio

Commercially successful music, such as mainstream pop music, is considered to be less important by media producers than music aimed at a specialised audience. Classical music is considered to be more artistic than pop music, but so is jazz - a more modern form. Live performance is regarded as more culturally significant than simply playing records. It is also much more expensive. Why would the BBC spend money on live programming at all? There have been political debates about whether Radio 1 should be seen as PSB broadcasting. This is because political decision-makers share the belief that mainstream pop music is not culturally important, so playing pop music is not seen as informing or educating audiences. Some politicians called for Radio 1 to be sold to the commercial sector and be funded by advertising. They argue that it is not really different to commercial pop music radio, so shouldn’t be funded by the public. The BBC responded by: Making Radio 1...

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