Click on the image above to watch an introduction to the basic conventions of digital journalism. Presenter Phil Taggart discusses the rise and impact of digital journalism. Here he talks briefly about the changes to newsgathering thanks to the internet.
So how have newspapers coped with the competition from such up-to-date news at their readers's fingertips? It is true that print readership has steadily fallen and the traditional newspaper brands have had to offer their own digital publications to stay in the market.
Task: Look at the two online publications from The Daily Mail and the Guardian and then answer the following questions.
- Name the two online editions and put links to the websites on to your blog post.
- Looking at each in turn, do they follow the same codes and conventions as their print publications. If not, explain how they differ. Label an image of each page with any new conventions when compared with the print version of the brand and comment on the purpose of these extra digital elements.
- How are the news values made clear on the digital publications? Do the political ideologies remain the same and how can you tell?
- Do you think that both platforms (online and print) attract the same readership or not? Explain your answer referencing the readership data you have been given for both publications.
- Who do you think invests more capital in producing their online brand? Consider why this may be the case when thinking about readership habits.
- How do you think the two brands generate income or profit from their online publications?
- What interactive elements are available on the online platform and how might they increase reader loyalty?
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