Technological change has seen newspaper readership decline, as audiences move towards reading news and current affairs via the internet. Rising printing and paper costs have pushed traditional news journalism to adapt. A newspaper titles offer a news product using the internet platform. These online newspapers mean less revenue because people do not need to pay to read information. To cope with this many titles have introduced a paywall (a way of charging audiences to read their content).
Task:
1. Look at all of the UK news titles and research how the paywall is being used in an attempt to protect revenue and profits for these companies.
2. How do newspapers prompt readers to interact with their online news? Consider how they use social media to encourage reader participation.
3. Consider how you could apply Shirky's End of Audience Theories to online news products.
Publish your findings on to your blog.
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