Fashion clothing brands are under pressure to promote an awareness of the resources used to create cheaper clothing. Just like Fair Trade promotes the ethical responsibilities of growing or manufacturing goods, fashion brands are under increasing pressure to offset the culture of disposable low-quality clothes by promoting environmental awareness. Coined as 'Sustainable Fashion', high street brands, which mass produce and sell cheaper clothes that are not designed to last, need to promote an ethical ideal to boost their appeal to their own customers.
H&M launched a campaign to promote recycling to introduce more sustainability and boost environmental awareness. Click on the image above or here to find out more about their campaign.
Watch the Close The Loop advertisements, considering how they promote this sustainable ideal while following the conventions of fashion advertising.
Task: Storyboard the moving image, using key terminology from your moving image glossary. Include all of the information needed, using the storyboard template.
- Frame - rough sketch of the image in the frame
- Duration of each shot
- Camera shot
- Camera movement within the shot
- Edit between the frame
- Lighting - look for clues about lighting - it is rarely ambient (natural) light
- Sound - a short description of audio or dialogue
Do you need a storyboard template to help you deconstruct the moving image text in lots of detail?
Who has been able to sample the various products on this list and can be able to pick out the best one?
ReplyDeleteorganic and natural cosmetics
Nice post;
ReplyDeleteModa Circolare is a well-established clothing and lifestyle brand. Beautifully-made, Circular & Sustainable Fashion clothing that inspires unapologetic-individuality. So, contact this top Circular & Sustainable Fashion Agency.
Thanks you!!