Marking my Production Work

You are three weeks away from deadline. Before you hand in your work, here's a refresher about what you need to include in your production project. This advice comes from the exam board about what candidates aiming for top grades will have in their production work. Read through and evaluate what you have included in your products so far. Are there any omissions that you could deal with ahead of handing your work in? 


Music Video

• an appropriate concept – interpretation of the song, identity of artist or band - for the specified music genre and target audience
• an appropriate use of genre conventions in relation to the set brief (e.g. narrative, disruption, equilibrium, performance, repetition, montage)
• an appropriate range of shots (shot type, distance, length, angle, movement etc.) used for the specified genre of music video
• appropriate and well-paced editing of performance footage to communicate meaning and position/engage the audience
• appropriate and well-paced editing of concept/narrative footage in relation to the music and lyrics, to communicate meaning and position/engage the audience
• appropriate techniques to construct representations, including visual codes (mise-en-scène – setting/location, costume, props, makeup etc.), technical codes (camera angles, lighting etc.) and language (tone, register, vocabulary etc.) in relation to the points above, appropriate anchoring of moving image with sound to communicate meaning and engage the audience, for example, editing to the beat, lip synching, interpretation of lyrics through performance and narrative.

High marks will go to students with music videos:

• convey values, attitudes and beliefs appropriate to the set music video brief
• use genre conventions to create a highly memorable music video that establishes a clear concept and interpretation of the song and fully engages the audience and promotes the identity of the band/artist
• use media language intertextually (referencing wider media products) or to construct genre hybridity
• use appropriate techniques to construct sophisticated representations of individuals and/or social groups that are highly appropriate to the set music video brief
• draw together knowledge and understanding from their whole course of study.  

Website

• an appropriate concept (title, location, situation) for the specified genre and audience
• appropriate conventions of website design and layout (backgrounds, typography, logos etc.) are used to create a brand identity that is in line with the purpose specified in the brief and to appeal to the target audience
• a use of appropriate original images appropriate to the set brief, for example, including behind the scenes with the band/artist and merchandise
• media language which is used to establish a consistent house style that is used throughout the website
• appropriate anchoring of images and text to communicate meaning and engage the intended audience
• news and information appropriate to the set brief, including key information about the band/artist such as short biogs, tour dates etc.
• appropriate techniques to construct representations, including visual codes (mise-en-scène – setting/location, costume, props, makeup etc.), technical codes (camera angles, lighting etc.) and language (tone, register, vocabulary etc.).
  
  

High marks will go to students with websites that:

• convey values, attitudes and beliefs appropriate to the set online brief
• use genre conventions to create a highly engaging website that consistently promotes the brand image of the band/artist and fully engages the audience
• use media language intertextually (referencing wider media products) or to construct genre hybridity
• use appropriate techniques to construct sophisticated representations of individuals and/or social groups that are highly appropriate to the set online brief
• draw together knowledge and understanding from their whole course of study.