Minecraft Audiences

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There are many discussion points to consider when looking at audience reception and use of Minecraft. Multiple gameplay modes are now available across several platforms now that the game is finally available across all markets on all consoles and hand-held devices.
The biggest discussion point for Minecraft should be ‘which platform do I play?’ With so many versions and formats available there was no sign of an outright console winner despite the game originating for the PC. There is evidence to suggest that mobile and hand-held devices are really driving the sales of Minecraft forward. For example, the release of the Playstation Vita version of Minecraft boosted sales of Minecraft by 79%, outselling PS3 and PS4 releases and making it the largest launch on a Playstation console. The appeal is being fuelled by a new generation of gamers who prefer hand-held devices over traditional consoles. 
Minecraft has universal appeal. It is useful to explore how such a game can appeal to different ages, genders and audiences from different social and cultural backgrounds. The variety of different modes is certainly a contributing factor to the game’s success, but also the way in which audiences can control and shape their own worlds and create new identities through mods and altering textures, maps and craft kits.

Key Terms to learn (copy these into your notes for revision):
Digitally convergent media: Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers. 
Production: This refers to all phases of designing, developing and making the media product.
Distribution: This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud based) media.
Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user generated content across several platforms. 
Sandbox: a style of game in which minimal character limitations are placed on the gamer, allowing the gamer to roam and change a virtual world at will. It emphasises roaming and allows a gamer to select tasks.

Minecraft Story Mode Task:
To be clear, you do not need to watch the entire 12-hour-long film. It charts the story mode element of Minecraft and should give you a flavour of the game itself. Instead, watch a little and then look at all the comments on YouTube for more help with understanding how it appeals to the target audience.



Watch the video and answer the questions below on your blog.
  1. Who is the target audience here?
  2. How can you tell?
  3. How does this differ from other versions of Minecraft?
  4. Make a list of the different ways that people can play (and interact with) Minecraft. For each of these, suggest who the audiences might be with reasons to support







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