Commercially successful music, such as mainstream pop music, is considered to be less important by media producers than music aimed at a specialised audience. Classical music is considered to be more artistic than pop music, but so is jazz - a more modern form.
Live performance is regarded as more culturally significant than simply playing records. It is also much more expensive. Why would the BBC spend money on live programming at all?
There have been political debates about whether Radio 1 should be seen as PSB broadcasting. This is because political decision-makers share the belief that mainstream pop music is not culturally important, so playing pop music is not seen as informing or educating audiences. Some politicians called for Radio 1 to be sold to the commercial sector and be funded by advertising. They argue that it is not really different to commercial pop music radio, so shouldn’t be funded by the public.
The BBC responded by:
- Making Radio 1 more appealing to younger listeners - which fitted the requirements to cater for all audiences and reflect the diversity of the country across its stable of stations
- Reducing the age of the Radio 1 audience by deliberately not appealing to older audiences, which makes the station different from commercial mass market stations
- Introducing programme such as Live Lounge that bring distinctively PSB content in offering live performance
Here are the powerpoints from the recent radio revision lesson. Use them to attempt an answer.
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